I believe in the idea-generating power of road trips. There’s something about the open road that invites inspiration. Throughout my career (and college before that) many of my best ideas have surfaced while I was doing 79 in between Nashville and Atlanta, Minneapolis and Madison, or San Francisco and Reno.
I think I’ve figured out why.
The following is a list of reasons why lightening is more likely to strike in the car than in the office.
1. My brain is free to wander down the road.
Removing the pressures and parameters of agendas and to-do lists allows me to wander my way into new ideas. Despite what type-A managers might tell you, you can’t just plan out a 15-minute “brainstorming block” in between conference calls and expect it to be productive. You need the time to stretch your thinking.
1b. I have time to beat up new ideas.
Not only does the road provide a reduced-stress environment for generating ideas, but it also allows me the time to kick around new ideas, beat ‘em up a bit, and make sure they're legit.
2. I lost my car charger 2 years ago and haven’t bought another one.
During the first hour of road trips, I often feel compelled to make business calls. However, once my phone battery wanes and I put down my cell, the drive actually becomes productive.
2b. I can’t/won't check my inbox
Unlike the office, no “productive procrastination” on the road.
3. I listen to regional radio
I try not to listen to my ipod on road trips. Instead, I opt for the characters and sounds of regional radio. New background music for new thoughts. Moreover, I often get ideas from the ridiculous local radio commercials I hear outside of Elko, NV or Effingham, IL.
My advice: Respect the road. Leave your office at the office. If you want to take advantage of the idea-generating power of road trips, free your mind and (as En Vogue eloquently pointed out in 1992) the rest will follow.




