Over the past couple years, many business owners have been hesitant to embrace social media because of the perception that Facebook, Twitter, etc. are full of useless social updates.
“OMG, the mall is so crowded.”
“Got to work late, already dreaming of lunch.”
Execs didn’t want to waste time sifting through unproductive “here’s what happened to me today” tweets. Those updates weren’t going to help them build their brands or drive revenue.
Here’s where the irony kicks in.
After a year of positive press for social media, many of those skeptical business owners are finally dipping their toes in the Twitter pool…and posting “here’s what happened to me today” updates.
“Our company is having a sale”
“Take a look at our website”
“We are hosting an event. Click here to buy a ticket.”
These posts are just as self-centered and unproductive as the “OMG” tweets.
Productivity on Twitter stems from conversation, not declaration. To be successful, businesses must embrace the “social” in social networking by seeking out like-minded individuals and organizations, then engaging them in PUBLIC CONVERSATIONS.
“Re-Tweets” trump “Me Tweets”.